01
A brief for screens only.
Families needed someone they could trust to take an older parent to the doctor, an exam, the bank or the market, and bring them home. The first job was screens only, to test the idea before building anything.
Minha companhia
A marketplace where families book verified professionals to take their parents to the doctor, the bank or the market.
- What we did
- Planned and built in-house
- When
- October 2026
- Platform
- Web, phone and desktop
- Status
- Live, in validation
02
Designed for the daughter.
The one who decides is usually the daughter: busy, often far away, on her phone. A user test on October 20 made it clear: the home page has to say at once that this is where she picks and hires a professional.
03
A warm name.
The working name was Filha de Aluguel, “daughter for hire.” It became Minha companhia, “my company”: someone who keeps your parents company. Warm, respectful, and never talking down to them.
04
Trust in every step.
Someone new is going out with your mother, so trust has to be built into every step.
- Monthly checksDocuments reviewed every month.
- Clear pricesHourly rate, and whether a car is included, before you book.
- Two-way reviewsFamily and professional rate each other.
- Paid after the visitThe professional is paid once the family rates the visit.
05
From prototype to product.
Within a week it had a real backend: accounts, bookings, reviews and social sign-in. It's live at minhacompanhia.com.br, across Brazil.
